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These YouTube presentations, pdf files and links are to help you in your marketing efforts. 


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22 Immutable Laws of marketing

By Al Ries and Jack Trouts

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10 Reasons to advertise

RAB's 10 top reasons to advertise. 

Why Radio

RAB's great presentation on radio. Find facts, data on a medium that reaches 93 percent of everyone every week in the US. 

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Great Marking Quotes for the ages


1. It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. - Charles Darwin

2. The purest treasure mortals times can afford is a spotless reputation. - William Shakespeare

3. If you want to understand how a lion hunts don't go to the zoo. Go to the jungle. - Jim Stengel CMO of P&G

4. Customers can't always tell you what they want, but they can always tell you what's wrong. -Carly Fiona on the Entrepreneurial Thought Leaders           podcast

5. Advertising is a tax for having an unremarkable product. -Robert Stephens, Founder of the Geek Squad

6. Great wisdom not applied to action and behavior is meaningless data. -Peter Drucker

7. If Thomas Edison had used a focus  group he would have just invented a bigger candle. -from The Brand Show episode "The Science of Branding"

8. Try not to become a man of success rather a man of value. -Albert Einstein

9. as long as I have failed to defeat my enemy, I must fear that he will defeat me, therefor I am not in sole control; he controls me just as I control him. -Carl von Clausewitz, On War (1832)

10. the greatest enemy of a good plan is the dream of a perfect plan. - Car Von Clausewitz


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